While traditional cults and prophetic figures operate through recognizable structures—charismatic leadership, devoted followers, ritualized behavior, and a strong sense of mission—these patterns are not limited to the realm of religion or spirituality. In fact, similar mechanisms can be observed in unexpected cultural territories. A striking example can be found in the world of 1990s and 2000s US rap. During this era, many rappers began to present themselves as divine or prophetic figures—referring to themselves as gods, messiahs, or chosen ones. Their audiences, in turn, often adopted behaviors comparable to religious devotion: collecting their music like sacred texts, wearing merchandise as symbolic garments, and spreading the word with near-evangelical fervor. For ultra-fans, the artist became more than a performer—they became an object of veneration, a source of truth, and an identity anchor. The following section explores this cultural phenomenon as a contemporary illustration of how the logic of cults and worship can extend far beyond the spiritual, into the realms of music, identity, and mass culture.